The Programmatic Media Specialist has experience working within programmatic media and is a hands-on keyboard media-buying role. This person will be responsible for campaign trafficking and optimization on a demand-side platform and works with partners and teams to ensure that campaigns are best in class and meet client goals.This is a hybrid role, with both office-based work at the H/L Oakland office and remote work.What You'll Do:Traffic, review, launch, and manage display, online video, native, and digital out-of-home programmatic campaigns in a DSPMaintain programmatic campaign performance by monitoring daily pacing and KPIsUse reporting and analysis tools to generate reports that track and communicate the business impact of digital marketing initiativesLeverage insights and trends, and provide data-backed recommendations to the Planning teamWork closely with internal team members and provide programmatic support to ensure optimal performance and accuracyBuild, launch, and manage programmatic campaigns across all forms of performance mediaUse reporting and analysis tools to generate reports that track and communicate the business impact of digital marketing initiativesAbout You:2+ years of experience with or understanding of managing and executing programmatic media campaigns on DSPs, such as DV360, Nexxen, The Trade Desk, and Amazon DSPProficient in Microsoft Excel (i.e., pivot tables, VLOOKUP)Strong, independent individual contributor who thrives in a team environmentExceptional verbal, written, and presentational skillsAble to work independently and collaboratively with remote team membersFlexible and proven ability to perform in a fast-paced environment with concurrent and competing deadlinesBachelor’s degreeConsistently meet campaign, project, and client deadlinesYou are meticulous and conscientious, and you perform your work with a sense of urgency.You have a basic understanding of all digital media disciplines and strive to be an expert in programmatic media.You have superior organizational skills and attention to detail.Due to the high volume of applications we receive, we are unable to provide an individual response to every candidate.For SF Bay Area / CA based: H/L offers a projected salary range for a position as an estimate of what the company believes is a reasonable pay scale. The salary range for this position is expected to be between $69,000 and $85,000 per year. The actual salary offered to a successful candidate will depend on various factors, including the job’s scope and responsibilities, the candidate’s qualifications, budget availability, internal pay equity, geographic location, and external market pay rates for similar positions. These factors will determine the final compensation, which may vary within the stated range.About H/L:Since 1985, H/L has been fiercely independent and making Momentum. Our strengths include local and national media activations, creative development, insights and analytics, full-scale digital and video production, multicultural marketing, and PR.We’re headquartered in Oakland, California, with people in 21 states, and offices in Atlanta, Miami, Phoenix, and St. Louis. What unites H/Lers across the country is a common drive—to pioneer new ways to push clients’ businesses forward and serve the communities we call home.Learn more at
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