Job Description

Role: Web Analytics Specialist

Location: New Jersey-Day one onsite

Duration: 6+ Months

Job Description:

Implement & Manage Digital Tracking Deliver tracking capabilities through the entire suite of Core digital platforms to provide detailed measurement of performance, data collection, and insights, to both internal and external stakeholders

Tag Management Expert Act as the subject matter expert for all things tag management, with a demonstrated ability to personally manage complex, custom tagging setup across multiple ecommerce platforms, while maintaining a high level of accuracy and fidelity in measurement

Serve as Data Layer Owner in partnership with the internal development team, own the roadmap, testing, and further customization of the company's proprietary data layer to deliver improved tracking capabilities across our client base

• 5+ years of experience in a web analytics role, with emphasis on the use of tagging across ecommerce/B2B platforms

• Advanced experience in delivering custom tagging/measurement in Google Tag Manager and Adobe Launch

• Advanced knowledge of Google Analytics and Adobe Analytics configuration settings and functional options, with the ability to translate technical platform-specific knowledge to stakeholders

• Data governance knowledge and ability to create processes to accurately onboard clients to standard tracking configurations, and effectively roll out changes and innovations to our entire client user base

• You speak fluent KPI and OKR: ability to clearly articulate data-informed insights & recommendations, keeping customer and business impacts as a focus

• Sharp attention to detail and a drive for practical solutions that balance effort and result

• Emphasizes a proactive approach to problem-solving, developing hypotheses to prove out, and creating actionable insights to drive optimization

• Excellent interpersonal communication skills

• Prior experience in a digital agency and/or the insurance/financial/pharmaceutical/government preferred

• Experience with survey, cookie consent, and feedback platforms like Medallia, Optimizely, Tealium.

• Strong conceptual design skills that translate user and business needs into successful digital experiences

• Detailed knowledge of digital analytic platforms and research tools to drive decision making.

• Demonstrated experience in working successfully in large, complex, organizations, balancing multiple assignments and deliverables simultaneously.

• Proven experience in cultivating organizational change and creating buy-in for new initiatives

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