Social Media/Digital Coordinator
WKAR Public Media within the College of Communication Arts and Sciences at Michigan State University seeks an innovative and detail-oriented Social Media/Digital Coordinator. This position is part of WKAR’s communication team, which provides support to development, education, radio, and television production units in addition to the broad communication needs of WKAR.
WKAR Public Media is the Michigan capital region source for award-winning original television, radio, and digital content and the best from PBS and NPR. WKAR is part of Michigan State University College of Communication Arts & Sciences and includes WKAR-TV, WKAR Radio, wkar.org, and WKAR Radio Reading Service.
Reporting to the Director of Digital Engagement, the Social Media/Digital Coordinator will assume responsibility for the management of paid social media campaigns, paid search ads and management and enhancement of WKAR’s social media channels.
This includes the creation and adaptation of content for diverse audiences, active engagement with communities, experience with keyword research, and a keen awareness of evolving communication and social media trends. Utilizing analytics as a robust component of their work, the chosen candidate will inform future projects aligned with the station's strategic priorities and demonstrate a commitment to ongoing education in marketing and enrollment management.
The ideal candidate will thrive in a fast-paced, entrepreneurial environment, be adept at managing multiple projects concurrently, be proficient in creating and devising marketing campaigns including paid social media and display campaigns and have working knowledge of search engine marketing. A creative self-starter, they will take initiative while collaborating seamlessly with a high-energy team of digital, marketing, communications, and multimedia professionals. In this collaborative and innovative work environment, the successful candidate will contribute to the authentic storytelling of WKAR, showcasing the excellence of our content. Join a dynamic team, where a fun and collaborative atmosphere fosters the generation of fresh ideas to support and enhance the reputation of the WKAR brand.
This position has opportunity for a hybrid working schedule with a minimum of three days per week in-office. Remote work agreements are continuously assessed based on the needs of the organization and follow policies and guidelines provided by the College of Communication Arts & Sciences and Michigan State University.
This role supports WKAR’s mission to inform, educate, and inspire the mid-Michigan community by connection people through thought-provoking content, ideas, and perspectives.
Duties and Responsibilities include but are not limited to:
Knowledge equivalent to that which normally would be acquired by completing a four-year college degree program in Communications, Telecommunications, Journalism, Marketing, or Public Relations; up to six months of related and progressively more responsible or expansive work experience in public and media relations, composing, editing and publication production, news, broadcasting, and print media, and/or marketing, advertising, and creative services; graphic design; word processing; desktop publishing; web design; presentation; spreadsheet and/or database software; public presentation; or radio production; or computer programming/technology; experience managing content for social media channels; or an equivalent combination of education and experience.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, citizenship, age, disability or protected veteran status.
Please submit resume, cover letter and include link to online portfolio showcasing past work
Resume, cover letter and include link to online portfolio showcasing past work
Standard 8-5. Will periodically include evening and weekend hours.
MSU strives to provide a flexible work environment and this position has been designated as remote-friendly. Remote-friendly means some or all of the duties can be performed remotely as mutually agreed upon.
About Michigan State University
Spartans work every day to advance the common good in uncommon ways.Together, we tackle some of the world?s toughest problems to find solutions that make life better?from alternative energy to better food safety to breakthrough medical and environmental applications achieved through rare isotope research.We teach. We explore and we discover. We collaborate and lead. We innovate, inspire, and empower. We achieve our potential and create circumstances that help our students and others achieve theirs.We're good at it, and we've been at it for more than 150 years.The nation?s pioneer land-grant university, MSU began as a bold experiment that democratized higher education and helped bring science and innovation into everyday life. The revolutionary concept became a model for the nation.Today, MSU is one of the top research universities in the world?on one of the biggest, greenest campuses in the nation. Home to nationally ranked and recognized academic, residential college, and service-learning programs, we?re a diverse community of dedicated students and scholars, athletes and artists, scientists and leaders.In ways both practical and profound, we work to create a stronger, more sustainable, and more hopeful future for all.
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