Position Summary...
What you'll do...
Join our team at Sam's Club's Member Access Platform (MAP) as a Senior Product Marketing Manager, where you'll drive the growth of our digital advertising business by transforming complex technology into compelling customer narratives. Reporting into the Director, Product Marketing, you will be an individual contributor and collaborate with teams to create impactful marketing strategies, lead product launches, and advocate for our customers. With your expertise in AdTech and digital marketing, you'll help fuel Sam's Club's overall growth strategy.
At Sam's Club , we are dedicated to enhancing member value through strategic supplier partnerships, delivering impactful omnichannel experiences through the Member Access Platform (MAP) . As a Senior Product Marketing Manager , you'll help transform our advertising products into compelling solutions that address customer needs and increase revenue. You'll collaborate with internal partners, product management, and sales teams to develop and implement go-to-market strategies, ensuring successful product adoption. Join our fast-growing, team to improve Sam's Club's digital advertising success.
Translate complex technology, product, and engineering documents into compelling marketing materials.
Collaborate with internal partners to create go-to-market (GTM) strategies, including positioning, use cases, sales enablement materials, sales pitch decks, case studies, quarterly business reviews, and story narratives for new product releases and enhancements focused on product adoption and revenue growth.
Develop sales training sessions as the product expert, partnering with marketing and training teams for internal awareness and education.
Partner with product management to align with customer needs and challenges, transforming them into product features and benefits, and launching them with sales teams.
Support product stakeholders in developing Business Requirement Documents (BRDs) and Product Requirement Documents (PRDs) to define product priorities and requirements.
Plan and implement new product program launches at different life cycle stages, including alphas, betas, and general availability.
Conduct, aggregate, and analyze research into applicable insights.
Conduct research to understand customer segments and markets, and share insights with our teams.
Contribute to the development of expertise on market and competitive trends.
5 to 7 years of experience in product marketing. 3+ years in digital marketing, digital advertising or B2B software
3+ years of experience in marketing or marketing communications
Expertise in the adtech, martech, and related technology ecosystem including digital media, SaaS, and agencies
Solid technical understanding of DSPs, display advertising, audience targeting, and optimization used by advertisers and brands
Experience forming partnerships with teams for alignment and execution across product management, marketing, and sales teams
- Health benefits include medical, vision and dental coverage
- Financial benefits include 401(k), stock purchase and company-paid life insurance
- Paid time off benefits include PTO, parental leave, family care leave, bereavement, jury duty, and voting. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.
For information about PTO, see .
- Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
Live Better U is a company paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
For information about benefits and eligibility, see One.Walmart .
The annual salary range for this position is $117,000.00-$234,000.00
Additional compensation includes annual or quarterly performance bonuses.
Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.
Option 1: Bachelor’s Degree in Marketing, Business Administration, or related field and 3 years' experience in Marketing, Business Administration, or related field. Option 2: 6 years' experience in Marketing, Business Administration, or related field.Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.
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