Job Description
About the Role:
Are you a creative thinker with a passion for data-driven decision-making? We're seeking a Marketing Strategist to join our dynamic team! In this role, you'll be at the forefront of developing and implementing innovative strategies that drive growth, boost brand recognition, and connect meaningfully with our target audience.
As a Marketing Strategist, you'll play a pivotal role in shaping multi-channel marketing initiatives. You'll leverage market trends, customer insights, and data analytics to craft impactful campaigns. Working closely with cross-functional teams, you'll help align marketing efforts with our broader business goals, ensuring our message resonates with audiences across various platforms.
Key Responsibilities
Market Research and Analysis
Conduct research to understand customer needs, preferences, and market trends.
Analyze data to identify target audience segments, behaviors, and decision-making drivers.
Provide actionable insights to inform and refine marketing strategies.
Strategy Development
Design and execute multi-channel marketing strategies, including digital, social media, content, email, and events.
Develop compelling brand messaging and go-to-market plans that align with business goals.
Collaborate with teams to ensure cohesive messaging and a consistent customer experience.
Performance Analysis and Optimization
Track and analyze campaign performance, focusing on key metrics and ROI.
Use A/B testing, analytics, and feedback to optimize campaigns for better results.
Share performance insights through reports and presentations for stakeholders.
Collaboration and Communication
Partner with sales, product, and customer service teams for an integrated marketing approach.
Work with external collaborators, such as agencies or influencers, to amplify reach.
Keep all stakeholders informed about marketing activities, performance, and findings.
What We're Looking For
Strong knowledge of digital marketing, including SEO, PPC, social media, and email marketing.
Experience using analytics tools (e.g., Google Analytics, HubSpot) to guide decisions.
Excellent communication and presentation skills.
Proven ability to juggle multiple projects and thrive in a collaborative environment.
Perks and Benefits
Comprehensive health, dental, and vision insurance.
Paid time off and holidays.
Retirement plan with company match.
Opportunities for professional growth and development.
A creative and inclusive work environment that values your input.
This role is your chance to make an impact in a forward-thinking organization. If you're passionate about marketing, have a knack for strategy, and love turning data into action, we'd love to hear from you!
Employment Type: Full-Time
Salary: $ 41,000.00 100,000.00 Per Year
Job Tags
Full time, Holiday work,