Job Description
Our Story Born from a small restaurant in the New Orleans Mid-City neighborhood, The Ruby Slipper Restaurant Group has grown to 25 restaurants throughout the Southeast
(and is still growing!) . Our sister concepts, Ruby Slipper and Ruby Sunshine, are focused on bringing the spirit and soul of New Orleans to brunch.
Summary Of Position We are seeking a detail-oriented and creative
Director of Brand Marketing to assume development, hands-on management and execution of brand marketing strategies which align with our growth goals. Reporting directly to the Chief Executive Officer (CEO), the
Director of Brand Marketing will play a pivotal role in taking our marketing programs to the next level with demonstrated improvements in brand awareness, lead generation and incremental sales growth. A significant element of this role includes the evolution and optimization of our existing Local Restaurant Marketing (LRM) Community Ambassador program.
The ideal candidate possesses a strong interest in market trends, guest data and has a passion for crafting effective and creative marketing campaigns to reach and expand our target audience.
Duties & Responsibilities Functional Leadership & Management - In collaboration with the CEO and Director of Digital Marketing (as appropriate), develop quarterly and yearly marketing strategies and budgets to create strong and consistent brand identity and messaging.
- Develop and evolve the annual marketing calendar to include promotions, holidays, LTOs, menu changes and community activation events
- Plan and execute creative and exciting marketing campaigns to increase brand awareness, drive customer acquisition, engagement and retention which ultimately convert into sales growth.
Optimize LRM Programs - Manage and develop the remotely based Community Ambassadors to optimally support a best-in-class Local Restaurant Marketing (LRM) program. Continuously elevate current Local Restaurant Marketing Programs (and tools) to optimize these resources and elevate sales growth and brand recognition.
Business Development - Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Analyze and leverage customer data to optimize the return on marketing investments.
- Evaluate relevant emerging marketing and industry trends, including market research and high awareness of competitor strategies, activities and guest preferences.
- Support New Restaurant Openings by building community relationships, performing location and competitive analysis, building new social following, and planning opening day activities.
- Responsible for maintaining and reconciling marketing budget.
Brand Identity Management - Maintain and enforce brand guidelines; Ensure consistent brand messaging and visual identity across all marketing channels.
- Oversee creation and production of marketing collateral, advertising campaigns, menus, and promotional materials.
- Directly manage freelance graphic designer and photographer/videographer; providing direction and approvals, ensuring planning, execution and reporting is done properly allowing final output to align with overall marketing strategy and goals.
Promotions & Menu Innovation - Develop and implement promotional campaigns to drive sales and guest engagement.
- Collaborate with culinary and beverage teams to identify opportunities for menu innovation.
- Oversee semi-annual menu pricing evaluation and recommendations along with menu design, edits and production.
- Provide clear, concise and regular communication to appropriate Teams regarding all marketing-driven activities.
- Work closely with the Director of Digital as well as the Community Ambassadors to ensure all promotional campaigns, events, and activations are implemented in a timely and impactful manner.
Content (In Partnership with Director of Digital Marketing)
- Manage freelance graphic designer, photographer, and videographer to generate multimedia content for all campaigns.
- Manage brand photo shoots to include developing a shot list and style guide.
- Analyze and evaluate the success and relevance of campaigns/content against targeted audiences.
- Create marketing materials to support strategic partnerships with local businesses and targeted organizations.
Public Relations - Oversee Agency, providing guidance on PR strategy and campaigns, ensuring all are aligned with the overarching Marketing Plan.
Qualifications - Bachelor’s degree in marketing, business, marketing, public relations, communications, journalism, hospitality management, or related field.
- Minimum of 5 years of proven experience in marketing, preferably in the restaurant or hospitality industry with strong budget and timeline management skills.
- Demonstrated track record; can share examples of prior work personally created and executed for company marketing and promotional purposes.
- Valid driver's license and maintain a clean driving record. Personal vehicles may be required, and a vehicle insurance waiver is required.
- This is an in-office position based in New Orleans, LA.
Job Tags
Holiday work, Freelance, Local area, Remote job,